![]() A little fine tuning can be useful but I often see over-exposed products in photos in an attempt to make backgrounds whiter. This cup and saucer have been photographed against a white background, but the background ends up looking greyīe wary of over-exposing your photos. ![]() Simply placing your subject on white and photographing the normal way will often result in grey backgrounds. One quick tip that can help avoid whites greying is to use the exposure compensation button (+/-) on your camera to fine tune the brightness without overdoing it – this will help keep things looking as they should. Adding a piece of voile to your window to act as a screen helps even out any harsh lighting and reduces shadows. To achieve a brilliant white background that requires no editing you need to understand a little bit of lighting theory, which is why at Photocraft we run a one-day online workshop all about getting the perfect whites in camera, without any cutting out. Wish Ring photographed by Lyndsey James for Dino Daisy ![]() There is no ‘cutting out’ required and it is ready to be used in whatever application it was intended, usually packaging or promotional materials. The background must be neutral to avoid colour casts reflecting on to your subject.Ī packshot is a product photographed on a plain perfect white or sometimes coloured background. Instead, concentrate on getting your subject clear, in focus, and looking great on a plain, neutral background, ready to be cut out. ![]() But how are they achieved? Here commercial photographer and owner of Photocraft online photography school Lyndsey James shares her advice (and offers two lucky Folksy sellers the chance to win a place on a Photocraft course!)…Ī ‘cut out’ is when a subject has been digitally cut out from the original photo background ready to be placed on to a white page. Unless you know how to use editing software effectively, my advice would be to leave the cutting out to the magazine who have requested the photo. T he advice on photography can be very confusing – white backgrounds, cut-out shots or lifestyle? Although lifestyle shots often work best on Folksy, the press love products shots with perfect white backgrounds so they can easily be dropped into a page without any ‘cutting out’.
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